i already wear this daily.
They say fur is murder, but this fur coat is a crime against fashion of another kind.
This limited edition coat is made entirely of male chest hair.
It took designers up to 200 hours to weave together up to a million strands of hair.
Dairy firm Arla commissioned the coat to coincide with the launch of a new milk drink, Wing-co, aimed at men.
Despite promotional material featuring a model with a clean-shaven chest, the company said the coat represents a protest against the ‘manning-down’ of British men, particularly via emasculating fashion.
The coat can be yours for just £2,499.
Last week we revealed how Chinese women had apparently taken to wearing hairy stockings to deflect unwanted male attention.